MARCH 6-7, 2026

Orange County Convention Center – West Hall E, Orlando

WHERE THE POOL PROS THRIVE

Join us at the Everything Under the Sun Expo, a landmark event celebrating more than 50 years of industry excellence since its inception as the Florida Pool Show.

This year, anticipate a transformative experience with enriching classes, a diverse exhibit showcasing the latest in the industry, and our signature Friday Night Party. Attendee registration opens this fall for an opportunity to not only advance your professional skills but also to share your knowledge and inspire the upcoming generation of Pool Pros.

ADD TO YOUR CALENDAR Attendee Registration

I’M AN EXHIBITOR I’M AN ATTENDEE

EXHIBITOR RESOURCES

Explore our Exhibitor Resource Section for essential tools and guidance to maximize your presence and impact at the Everything Under the Sun Expo.

Exhibitor Hub

FLOORPLAN

View our interactive 2026 floorplan HERE.

Booth Pricing

Booth Space

Standard Booth Space Rate ………………………………….. $23 per sq. ft.

FSPA Blue Supplier Member Rate …………………………. $22 per sq. ft.

FSPA Blue Supplier Member with 600+ sq ft Booth … $21 per sq. ft.

Add On: Corner Booth ……………………………..……..…… $100 per corner x
(No corner fee for island booths / 400 sq ft or larger)

Booth Packages (10×10 booths only)

Package A: $3,445
Lead Retrieval, 10×10 booth, blue carpet, 2 chairs, 1 draped table (6’), wastebasket

Package B: $2,950
10×10 booth, blue carpet, 2 chairs, 1 draped table (6’), wastebasket

DEMOGRAPHICS

TYPES OF BUSINESSES

13% Retail
46% Service
46% Builder

FUNCTIONS PERFORMED BY ATTENDING COMPANIES (AS REPORTED IN ATTENDEE
REGISTRATION)

Architect / Design (2%)
Builder / Installer (45.4%)
Electrical (3%)
Professional Pool Mgmt (6%)
Retail Store (20%)
Service / Maintenance (65%)
Solar (3%)

MARKET SEGMENTS

95% Residential
63% Commercial

POSITION TITLE

41% Owner / CEO / President
7% VP / Executive Management
12% Construction / Service Manager
8% Sales / Sales Manager
18% Technician / Maintenance

PURCHASING POWER

74% make or influence the purchasing decisions
79% do not attend any other pool industry trade shows

GEOGRAPHIC LOCATION

Florida: 92%
Southeast US: 3%
Northeast & Midwest US: 3%
Caribbean, Central & South America: 2%

Note: Demographics represent 3 year average of data. Companies may report multiple categories of
business operations, services and market segments; geographic locations with less than 1% representation not
included; titles with less than 1% not included

View our interactive floorplan.

View our advertising options.

Explore all that Orlando has to offer HERE.

HTTPS://WWW.VISITORLANDO.COM

QUESTIONS?

Exhibitors – jessica@FSPA.com
Attendees – valerie@FSPA.com

ACTIVITIES

2026 Expo Sponsors

FORMS

2026 Online Exhibit Space Contract – Login required, click Retrieve Password.

EXHIBITOR PORTAL – How to Login to Exhibitor Portal (guide with screenshots)

2026 Media Approval Form

2026 Education Course Application

2026 Learning Lab Application

ALL BOOTHS INCLUDE:
• 8’ high back wall and 3’ high curtain between booths(except island booths)
• ID sign
• 4 complimentary name badges for booth personnel for each 100 square
feet of booth space reserved
• Listing in three areas of the Show magazine
• Free parking for one day during exhibitor move-in
• 24-hour general security

SCHEDULE

Tuesday – March 3

8:00 a.m. – 5:00 p.m. Specialty Education Courses $

Wednesday – March 4

8:00 a.m. – 5:00 p.m. Specialty Education Courses $

8:30 a.m. – 5:00 p.m. Pre-Approved Early Exhibitor Move-In

Thursday – March 5

7:00 a.m. – 5:00 p.m. Exhibitor Registration Open

7:15 a.m. – 5:00 p.m. Exhibitor Move-In
(if in hall by 5:00 p.m. you can stay later)

7:15 a.m. – 3:45 p.m. Registration Open

8:00 a.m. – 5:00 p.m. Specialty Education Courses $

11:00 a.m. – 4:40 p.m. Education Courses

6:30 p.m. – 8:00 p.m. Awards Reception (doors open at 6:00 p.m.) – Ole Red

8:00 p.m. – 9:00 p.m. Awards After Party – Ole Red

Friday – March 6

6:30 a.m. – 5:00 p.m. Exhibitor Registration Open

6:45 a.m. – 4:30 p.m. Registration Open

8:00 a.m. – 1:50 p.m. Education Courses

9:45 a.m. – 10:00 a.m. Opening Ceremony

10:00 a.m. – 5:00 p.m. Exhibit Hall

11:00 a.m. – 11:30 a.m. FSPA Annual Membership Meeting

12:30 p.m. – 4:30 p.m. Learning Labs

6:00 p.m. – 9:00 p.m. Friday Night Party – PBR Cowboy Bar & Shark Bar Orlando

Saturday – March 7

7:45 a.m. – 2:00 p.m. Exhibitor Registration Open

7:45 a.m. – 2:00 p.m. Registration Open

9:00 a.m. – 12:40 p.m. Education Courses

10:00 a.m. – 2:30 p.m. Exhibit Hall

11:30 a.m. – 2:00 p.m. Learning Labs

2:30 p.m. – 8:30 p.m. Exhibitor Move-Out

SPONSOR OR ADVERTISE

View the full 2026 Exhibit & Sponsor Guide HERE!

Or view ad and sponsorship availability online and order directly.

Questions? Contact Charis@FSPA.com

HOTELS

⚠️ Important Notice About Scams

Please note: We do not work with any housing company, and we will never call you to book your hotel room. If you are contacted by someone claiming to offer hotel bookings on our behalf, it is a scam. Only use official links and contact methods provided by us to book accommodations.

Hyatt Regency Orlando

9801 International Drive Orlando, Florida 32819

407-284-1234 | orlando.regency@hyatt.com

Nightly Rate: $239 + $30/night resort fee

Book here

Cut Off Date: Wednesday, February 11, 2026

Rosen Plaza

9700 International Drive, Orlando, Florida, 32819

1-800-627-8258 | www.rosenplaza.com

Nightly Rate: $219

Book here

Cut Off Date: Tuesday, February 10, 2026

Rosen Centre

9840 International Drive, Orlando, Florida, 32819

1-800-204-7234 | www.rosencentre.com

Nightly Rate: $225

Book here

Cut Off Date: Tuesday, February 10, 2026

ORLANDO INFORMATION

Explore all that Orlando has to offer HERE.

View Limited Time Offers on SeaWorld & Aquatica tickets just for Expo Attendees!

EXHIBITOR FAQs

Where is the 2026 Everything Under the Sun Expo?

The Expo is always in Orlando and for 2026 will be in West Hall E of the Orange County Convention Center (OCCC).

Where is the convention center and how do I get to Hall E?

The address is 9800 International Drive, Orlando.

Where do I park and how much does it cost?

The parking lot for West Hall E is located behind the West Concourse building. Overflow parking with shuttle service is available if needed. Parking fees are collected by OCCC; current rates can be found on their website here: https://www.occc.net/attendee-parking.

What are the Exhibit Hall hours?

Friday 10:00 a.m. – 5:00 p.m.
Saturday 10:00 a.m. – 2:30 p.m.

What items are prohibited in the Hall?

Firearms, outside food/drink, pets (other than service animals), and any illegal substances are not permitted.

What payment types are accepted at the OCCC?

The OCCC is a fully cashless venue.
All parking and food purchases on the OCCC property, including concessions, food courts and cafes, will only accept credit/debit card, Apple Pay or Google Pay.

What should I bring?

Registration confirmation (either print-out OR e-mail)
Photo ID to pick up badge
Credit card (NO CASH at registration!)
Business cards
Refillable water bottle
Portable phone charger
Notepad and pen for educational courses
Good walking shoes

Is there Wi-Fi available?

Unfortunately there is no guest Wi-Fi available.

Is there food located in the Exhibit Hall?

Food vendors are located in multiple areas throughout the convention center, including:

• Outside near registration
• Inside Exhibit Hall (food court area)

Where are the bathrooms located?

Bathrooms are located throughout the Exhibit Hall and in the registration area.

Who should I contact with questions?

For questions about contracts, booth space, and registration, please contact Jessica Johnson, FSPA Programs & Events Manager, at Jessica@FSPA.com.

For questions about booth needs (including labor services, transportation, furnishings, carpet, material handling, cleaning and decorations), please contact Michael McElroy with Arata Expositions at MMcElroy@ArataExpo.com.

What Attendees Say

We loved being a sponsor and help raise awareness of this event. We will gladly be back next year!

– Pool Magazine

“Glad we returned to exhibit at this year’s show for the first time in several years. It was worthwhile.”

– Gavin Hackett, President, H2Flow Controls

“As a New Jersey business in the trade for 40 years, it was good to see how the Florida pros work. Meeting up with industry colleagues I have known for decades is always a plus.”

– Kevin Misley, Owner, Mystic Pools, LLC

“The show is great every year, great exhibitors, good learning opportunity and meeting up with fellow members. Look forward to the show every year.”

– Jack Pink, VP of Sales, The Pool Works of Florida

ATTENDEE RESOURCES

Dive into our Attendee Resources Section for valuable information and tips to enhance your experience at the Everything Under the Sun Expo.

If you are registering for EDUCATION sessions, you need to know what days and courses you will register for BEFORE you enter registration. Click here to review courses.

SCHEDULE

Tuesday – March 3

8:00 a.m. – 5:00 p.m. Specialty Education Courses $

Wednesday – March 4

8:00 a.m. – 5:00 p.m. Specialty Education Courses $

Thursday – March 5

7:15 a.m. – 3:45 p.m. Registration Open

8:00 a.m. – 5:00 p.m. Specialty Education Courses $

11:00 a.m. – 4:40 p.m. Education Courses

6:30 p.m. – 8:00 p.m. Awards Reception (doors open at 6:00 p.m.) – Ole Red

8:00 p.m. – 9:00 p.m. Awards After Party – Ole Red

Friday – March 6

6:45 a.m. – 4:30 p.m. Registration Open

8:00 a.m. – 1:50 p.m. Education Courses

9:45 a.m. – 10:00 a.m. Opening Ceremony

10:00 a.m. – 5:00 p.m. Exhibit Hall

11:00 a.m. – 11:30 a.m. FSPA Annual Membership Meeting

12:30 p.m. – 4:30 p.m. Learning Labs

6:00 p.m. – 9:00 p.m. Friday Night Party – PBR Cowboy Bar & Shark Bar Orlando

Saturday – March 7

7:45 a.m. – 2:00 p.m. Registration Open

9:00 a.m. – 12:40 p.m. Education Courses

10:00 a.m. – 2:30 p.m. Exhibit Hall

11:30 a.m. – 2:00 p.m. Learning Labs

REGISTRATION PRICING and BOOKLET

View Registration Booklet Here

Onsite Registration Sponsor:

Before 2/20 | After 2/20 | FSPA Member

Exhibit Hall Only (two-day entry) $30 $45 FREE

Education + Exhibit Hall Daily Rate $50/day $65/day FREE

Education – FL CILB CE Credits + Hall $130/day $150/day FREE

Pre-Conference Specialty Education See course listings for pricing

Learning Lab Sessions $5 $5 FREE

Friday Night Industry Party $60 $65 same pricing

(open bar, food, live music)

FLOORPLAN

View our 2026 interactive floorplan!

EDUCATION

Thank you to our event bag sponsor – Lyon Financial!

____________________________________________________________________

If you are registering for EDUCATION sessions, you need to know what days and courses you will register for BEFORE you enter registration. Click here to review courses.

Learning Labs

Learning Labs are held in areas inside the exhibit hall and are product-specific. They do not earn CE credits. Cost is $5 each / Free for FSPA Members and are in registration.

Pentair’s Intellicenter Automation Systems
Friday: 12:30 p.m. – 1:30 p.m.
Instructor: Mike Childress, Pentair
This training demo offers a hands-on introduction to IntelliCenter Automation, Pentair’s advanced control system for pool and spa environments. Designed for installers, technicians, and service professionals, the session walks participants through the system’s core features, setup process, and user interface.

Understanding Automation and Troubleshooting
Friday: 12:30 p.m. – 1:30 p.m.
Instructor: Keith Roberts, Poolside Tech
1. Look inside the automation system at the hardware and discuss the equipment that gets wired to the hardware. 2. Troubleshooting the hardware parts. 3. Configuration of the Attendant automation system.

How to Get The Most Money From Your Business When It’s Time To Sell
Friday: 2:00 p.m. – 3:00 p.m.
Instructor: Jim Haidet, American Business Brokers
Attendees will gain an understanding of how pool companies are valued, who is buying pool companies, and how to get paid the most for your company when it is time to sell. Learn about timing, different types of sales, and what options be best for you.

IntelliFlo IF3: Pentair’s Variable Frequency Drive Pumps
Saturday: 11:30 a.m. – 12:30 p.m.
Instructor: Mike Childress, Pentair
Discover the next generation of intelligent water movement with IntelliFlo®IF3, Pentar’s advanced variable frequency drive pump designed for pools, spas, and water features. This presentation covers the IF3’s breakthrough performance, energy-saving capabilities, and ease of set-up and programming.

Products, Tips & Tricks
Saturday: 11:30 a.m. – 12:30 p.m.
Instructor: Scott Barlett, Jack’s Magic
Learn how to get the most benefits from Jack’s Magic and Power Blue products through proper troubleshooting, dosage and application methods. Work smarter not harder using a few lesser known tips and tricks.

IntelliVibe: Pentair’s NEW Pool and Spa Lighting
Friday: 1:00 p.m. – 2:00 p.m.
Instructor: Mike Childress, Pentair
Step into a new era of acquatic ambiance with IntelliVibe, Pentair’s cutting edge color lighting system for pools and spas. This presentation introduces IntelliVibe’s dynamic lighting technology, designed to elevate outdoor environments with vibrant color scenes, intuitive control, and integration.

How to Offer Pool Financing & Increase Sales
Saturday: 1:00 p.m. – 2:00 p.m.
Instructor: Joe Garcia & Caitlynn Ozee, Lyon Financial
This course equips pool professionals with strategies and tools to effectively present financing options as a competitive advantage to clients. It covers market insights, customer psychology, and actionable sales techniques to help increase project sizes and close more deals by integrating financing into every customer interaction.

EVENTS

Thursday, March 5, 2026
Awards Reception & After-Party at Ole Red
Tickets: $10 before Feb. 23: Ticket link available soon
6:30 p.m. – 9:00 p.m. (doors open at 6:00 p.m.)

Ole Red
8417 International Dr
Orlando, FL 32819

After-Party sponsored by

Friday, March 6, 2026
Friday Night Private Industry Party at Shark Bar & PBR
Tickets: $60 early bird / $65 regular / $70 at the door
Attire: Swimsuits and Cowboy Boots – tropical and/or cowboy attire (shirts and shoes required)
6:00 p.m. – 9:00 p.m.

Shark Bar and PBR
Pointe Orlando

HOTELS

⚠️ Important Notice About Scams

Please note: We do not work with any housing company, and we will never call you to book your hotel room. If you are contacted by someone claiming to offer hotel bookings on our behalf, it is a scam. Only use official links and contact methods provided by us to book accommodations.